President Joe Biden may be set to return to the ‘basement’ campaign strategy used during the 2020 campaign in 2024, according to a report.
Axios reported that the Biden campaign has “spent more than $50 million on TV and digital ads in swing states this year — and next to nothing on local organizers to begin reaching voters in person,” which is a major departure from previous campaigns.
“The ad-heavy strategy — with unprecedented spending by an incumbent this early — is a departure from Barack Obama’s 2012 re-election campaign, which invested millions assembling an army of organizers in swing states to contact voters up to 18 months before that election,” Axios noted further.
The report said that Biden’s campaign team claims to be using the strategy because more Americans are online with phones and computers than ever, making it equally important to reach them there than in person.
